Guideline to Drafting Content Men With Limited Reading Time
Most men have very busy days at the office, and they spend their leisure time outdoors either exercising or doing other outdoor recreational activities. Therefore a busy male audience are men who have limited time to read online articles. Therefore as a writer you may wonder how to draft your content that it captures the attention of the busy male audience. The following are tips to use when writing content targeting men with very tight schedules.
When drafting your content for the busy male audience make use of direct and straightforward language. Men, unlike women, do not fancy the use of metaphoric language or other elaborate writing styles. This is because the busy man is reading to pay time but to get some vital information he is looking for, so make your content as straightforward as possible. This means structuring your content to have short sentences and paragraphs. Also, you should draft your content to be in point form instead of long paragraphs. For example if you are talking about a particular subject you should highlight all the key points. This facilitates taking of reading breaks as the man will just have to remember the number of points he was reading to progress reading later. When it comes to selecting keywords use phrases that are very interesting. This is because the keywords you use will play a role on whether the male audience will read the content up to the end.
The use of authoritative language is key to capturing the attention of male audience with tight schedules. This is because men, in general, are a symbol of authority in their home which is evident in how they speak. Therefore they also read contents that is authoritative, content that show that the writer is confident about the claims made in the article. Part of using authoritative language is being unapologetic about your opinions. Therefore go straight to the point you aim to discuss in your content and support your opinions and ideas authoritatively.
Men prefer reading content that is supported by hard facts. This is because men prefer getting accurate facts. This because unlike women who encourages rumors men to aim to stay away them. Therefore ensure that you have thorough research on the subject of your content before publishing it. By following this tip you will build a name of being a professional and expert writer on topics covered under your content. Hence it is essential that you reference your work whenever possible.
Following the above guide will help increase the number of men with tight schedules reading your content.
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