There’s barely a company today that does not see the significance of deploying retractable banner stands at tradeshows and exhibition as product marketing and promotion tools. The benefits of such banner stands are well known, including portability, convenience, and ability to draw attention. However, specific retractable banner stand designs usually match just specific promotional goals. As such, you need to select a tool that’s appropriate for your objectives, and the tips below may help with that:
Versatility of Construction
Choose a product that’s versatile enough to support your intended application, whether indoors or outdoors. If these banners are for outside exhibition, you need to assess if they come with all the attributes needed to survive environmental harshness, for example a hard-wearing scrim vinyl for protection of graphics from vanishing on exposure to the sun, as well as strength to stay upright despite the effects of the wildest of winds.
Size is Important
Choose the size of your retractable banner stand based on how you intend to use it. The typical range for banner size is anything between 10″ to 60″ in width and 7″ and 90″ in height. Start by determining the size of your exhibition booth to work out banner size. On a general note, pick the banner size that’s adequate to pull potential buyers without blocking their way in. Should there be other marketing resources at your exhibition booth, see that their effect is maximum and not downplayed by extra large banners.
Any Likely Content Change for Your Retractable Banner Stand?
Will there be the need to edit the message and graphics on your banner? You may not have already addressed that consideration, yet the frequency with which you intend to use the same retractable banner stand for unique promotions does decide the type you should get. When your have a single function for the banner throughout its life, such as portraying an enterprise logo or featuring a core business offering, a permanent graphic cassette will always suffice. In contrast, when your marketing banner is being used for a rotating product line, and you usually tweak your promotions, choose an interchangeable graphic cassette that provides the versatility to alter the display graphics as you deem fit.
Consider Quality Requirements
Every banner has its quality depending on the type of material it’s made of. Consider buying budget banners if they’re for less frequent application throughout the year. These may be of lower quality, but they’re excellent if you won’t apply them in extreme outdoor conditions too. High quality banners will certainly last-longer when used repeatedly and also on exposure to harsh outdoor conditions.
Select high-quality retractable banner stands because they are excellent promotional tools, and boast impressive flexibility, portability, and convenience.