Hiring an SEO company is an important decision that requires careful consideration because it can make or break your company. Here are some factors to consider when choosing an SEO firm.
Different SEO companies offer different services, hence you need to determine your requirements to be able to choose the right agency for your company. Identifying your goals and expectations is important in order to pick a firm that will be able to meet them. For instance, if you are looking to boost your leads or increase exposure, you want an agency that will come up with strategies to meet these goals.
Also importantly, ask the SEO Company to provide you with portfolios or case studies to help you determine if they are right for your website. Get at least three references and ask them if they have seen positive results working with the potential SEO company. Be vigilant of an SEO company that does not have portfolios in their website or is not willing to give you references as this shows that they don’t have the adequate experience.
One of the crucial things to do when selecting the right SEO agency is to look at their own Search Engine Optimization efforts. If you want to improve your website search results, Google the SEO company name to see if they are also among the top search results.
When you are checking the company’s SEO, do not consider their rankings.
Choose an SEO company that will maintain constant communications and update you on any changes that they make on your website. Some SEO companies will send you updates weekly while other companies will update you once in a month. Therefore, choose an SEO company that will be upfront about any changes and keep you updated.
The SEO firm you select should have plans to evaluate the strong points and limitations of your current site before making any changes. Find out if the company will design your website by increasing the user experience and making it mobile friendly. The website should have user interaction and load within 3 seconds so that you will not lose out on searchers.
Consider a SEO company that adheres to the set Google standards regarding SEO techniques. In order to avoid penalization, ensure that you choose an agency that will stick to these guidelines for long-term traffic growth.
Inquire how much time will be devoted to your project as well as measures that will be taken when they do not complete the website as per the agreed time. After you have narrowed down your list, ask the remaining company to provide you with estimates for their services. The pricing structure may vary with companies including hourly rate, hence inquire how they price their services and what is included in the fee.